Branding an outsider in the optical market online - Making glasses approachable and cool.

Sneaking Duck is poised to turn the optical market on its head, with fun and affordable prescription glasses available online. They turned to Synsation for a brand identity and logo design that could work online, in print and on packaging and product.

Developing a logo that could be printed on the glasses themselves as well as product accessories and packaging was a challenge. Quirky yet simple, it combines a memorable graphic element with a brand name typography that can be used on the thinnest of glass arms.

The brand’s launch party typified the fun people are having with Sneaking Duck’s identity – check out their Facebook page to see how.

designer website; http://www.synsation.com.au/studies.php?id=139

Branding an outsider in the optical market online. Making glasses approachable and cool.

Sneaking Duck is poised to turn the optical market on its head, with fun and affordable prescription glasses available online. They turned to Synsation for a brand identity and logo design that could work online, in print and on packaging and product.

Developing a logo that could be printed on the glasses themselves as well as product accessories and packaging was a challenge. Quirky yet simple, it combines a memorable graphic element with a brand name typography that can be used on the thinnest of glass arms.

The brand’s launch party typified the fun people are having with Sneaking Duck’s identity – check out their Facebook page to see how.

designer website; http://www.synsation.com.au/studies.php?id=139

Pato Lucas de Warner Bros.

Perfecto!

Pure Food and Wine and One Lucky Duck aim to present raw foods to the public in a fun, sexy, and accessible way. Those who indulge in raw and organic food experience – either for an evening, a week, or as a lifestyle – perhaps initially do it for health and nutritional reasons or just out of curiosity. But what keeps people flocking back to the restaurant night after night? Why does our takeout shop have a line out the door? Why is our website selling our packaged food and other products at an amazing rate? Beyond health, it’s the same reason behind any other successful business – our product is DELICIOUS!